Why Be Social?

• That’s where the conversation is.  And the stats speak for themselves:
• Social is young: Facebook is now at 500 million users, with more than 300 million age 18-34
• Social is global, and does not sleep: More than 75% of Facebook users live outside the United States
• Our attention is moving to social: Users spend more than 700 billion minutes per month on Facebook, sharing photos and stories, recommending your product and playing social games  [http://www.facebook.com/press/info.php?statistics]
• On Twitter, more than 10%-20% of discussion is about a brand [http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/]
• We work with social: It’s a great way to extend brand presence.
• Mobile is social: At least 150 million people access social networks such as Facebook through their mobile device, and are twice as active as web users [http://www.facebook.com/press/info.php?statistics]
• As of July 2010, there are more than 500 million active Facebook users.
• Facebook users become “Fans” of something 3.5 million times each day
• On average every day 2,000 new Twitter accounts are created.
• Twitter, in March 2009, grew to about 14 million unique visitors, a growth rate of 1,200+ %
• Nearly 6 out of 10 Americans who use social media interact with companies on social media sites.

Stats

• Social is Growing, Fast and Young:
• Social Networking Apps are the future: Social networking apps have tripled their audience in the past year, and 80 percent of all smartphone users access apps on their phones (Comscore: http://www.comscore.com/index.php/Press_Events/Press_Releases/2010/6/Social_Networking_Ranks_as_Fastest-Growing_Mobile_Content_Category)
• Social Works: With over 75 million users, every Fortune 500 company has executives with a presence on LinkedIn.   Half of all those users are here in the U.S.
•  We are social: Users spend more than 700 billion minutes per month on Facebook, sharing photos and stories, recommending your product and playing games.[http://www.facebook.com/press/info.php?statistics]. 
•  On Twitter, more than 10%-20% of discussion is about a brand. [http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/]
•  Mobile is social: At least 150 million people access social networks such as Facebook through their mobile device, and are twice as active as web users. [http://www.facebook.com/press/info.php?statistics].
•  Social is fast: Twitter has more the 106 million users, and is adding 300,000 accounts each day [http://techcrunch.com/2010/04/14/twitter-has-105779710-registered-users-adding-300k-a-day/]
• According to Nielsen, Americans spend at least 23 percent of their time on the web with a social network.